Alayna is the house’s expression of modern elegance — designed for refined occasions beyond weddings.
Light in spirit and fluid in form, Alayna focuses on graceful silhouettes, softer embroideries, and a palette of ivories, blush tones, powder blues, and sage. The craftsmanship remains precise, but the mood is effortless.
Alayna bridges couture sensibility with contemporary wearability, offering pieces that move easily between formal gatherings, celebrations, and evenings of quiet sophistication. Alayna is elegance that travels lightly.
Firdaus- The Wedding Collection
Wedding Collection for the Bride & Groom’s Family
Firdaus is the garden of celebration — created for the women who belong to the wedding but are not meant to overshadow the bride.
Designed for mothers, sisters, nieces, and close family of the bride and groom, Firdaus offers richly crafted wedding formals that balance opulence with grace. The silhouettes are elegant, the craftsmanship is substantial, yet the mood remains refined and celebratory rather than ceremonial.
Floral inspirations, chatapati ghararas, and jewel-toned palettes define Firdaus — allowing each piece to feel festive, feminine, and dignified.
Firdaus is for those who celebrate with elegance, not excess.
Khursheed is the sun of the house — not as brilliance, but as authority. Created exclusively for the bride, Khursheed represents the highest expression of couture within Artistry by Maryam. It is a collection shaped by ceremony, lineage, and the understanding that bridal attire is not simply worn but remembered.
In Khursheed, bridal couture is approached as inheritance. Each ensemble is designed with weight and intention, drawing from classical silhouettes, architectural balance, and time-honoured craftsmanship. Nothing is incidental. Every panel, border, and proportion is carefully considered, allowing the garment to command presence without spectacle.
The embroidery language of Khursheed is deliberate and restrained. Antique gold zardozi, dabka, and hand-worked details rise gently from the surface, creating depth rather than shine. The work is never scattered; it is composed, often concentrated along borders and structural lines, echoing illuminated manuscripts and heirloom textiles once created for royal households.
Fabrics are chosen for their ability to hold form and emotion — luxurious silk, crepes, brocade, kimkhab, zarbaf and various banarasi weaves, that absorb light, chiffons and georgettes that drape with dignity, and layered textiles that lend the garment ceremonial gravity. Movement is controlled, silhouettes are grounded, and volume is purposeful.
Khursheed does not follow seasonal trends. Its colour palette moves between ivories, nocturnals, and jewel tones — shades that have endured across centuries of bridal tradition. Whether imagined in light or shadow, each piece carries the same philosophy: illumination without excess.
Within Khursheed, certain silhouettes are treated as chapters rather than variations. The Khair-un-Nisa chatapati gharara, for instance, is reserved as a signature form — a reflection of Nawabi femininity and architectural rhythm. Such silhouettes are revisited not for novelty, but for continuity.
Maria is where storytelling meets craft. This collection is devoted to hand-led embroidery traditions such as mirror work, applique, katha and narrative stitching — techniques where every line carries intention and memory. The focus is on rhythm, repetition, and the quiet poetry of the handmade. Maria pieces are understated, thoughtful, and deeply human. They are created for women who value meaning over ornament, and story over spectacle. Maria is not about embellishment. It is about remembrance.
Norah celebrates continuity.
Designed as a coordinated mother–daughter collection, Norah translates couture craftsmanship into softer, age-appropriate expressions — allowing generations to dress in harmony without imitation.
The silhouettes are gentle, the detailing is thoughtful, and the colours are chosen to feel timeless. Norah is not about matching outfits, but shared moments.
Norah represents inheritance made visible — passed from one generation to the next.
Sofia is created as the bride’s embrace.
This collection is devoted to bridal dupattas, shawls and doshalas — pieces that accompany the bride during intimate ceremonies, blessings, and winter weddings. Crafted in fine silk-based textiles, Sofia balances sheen with softness.
The embroidery is delicate yet meaningful, often echoing motifs found in bridal ensembles without overwhelming them. Sofia pieces are meant to comfort, protect, and complete the bridal narrative.
Sofia is bridal warmth, rendered with grace.
Zamani is a meditation on time. Dedicated to silk velvets, shawls, and heirloom textiles, Zamani explores craftsmanship designed to age gracefully. The palette is deep, the materials are substantial, and the embroidery is restrained — allowing texture, weight, and shadow to take precedence over embellishment.
Each Zamani piece is conceived as an archival object rather than a seasonal garment. Names such as Noor-e-Zamani and Saaya-e-Zamani reflect the collection’s philosophy — light, shadow, and gold shaped by time.
Zamani is for collectors, connoisseurs, and keepers of heirlooms.